I created a film poster for our film - Dodging A Bullet. I used photoshop to construct of my poster, downloading the billing block font to make it look professional. The photos were taken using a cannon camera in front of green screen, allowing me to easily remove the background.
Within my production team, I was responsible for the twitter social media platform for our film, Dodging A Bullet. I have been coordinating a slow release of materials on my platform, designed to build excitement and audience engagement.
As part of our promotion package, we created merchandising which we cohesively promoted on our social media platforms. Merchandising is a useful tool used to promote films, generating profits and acting as a hook to attract audiences and fully immerse them in the product. This critical role in the marketing of the film is often fulfilled before a film is released - it encourages excitement for a films release and on average at least 40% of film merchandise is sold before the release of the film.
It contributes to brand identity, building consumer loyalty as they buy merchandising that represents the film. Merchandising is also beneficial for production companies as it provides an extra revenue drip, even after the film is released.
After research we found that t-shirts are one of the most products to sell as merchandising, they sell fast and target a broad demographic. Along with our tees, we created a broad range of merchandise: tote bags, painting sets, literacy sets, stickers, mugs and phone cases. We felt the bags were useful and durable items that promote environmental friendliness, a quality that appeals to young-adults (our target demographic). With our painting sets, we tried to reflect the painting focus of our film, appealing to those with an interest in art collection and painting in particular. We created such a variety in order to extend the reach of our film, making our merch appeal to all consumer needs.
On each item, we chose photos that reflected our unique selling points and which were appropriate for all audiences- the impressive painting, female representation and the mansion. These photos also feature in all areas of our marketing, creating continuity. Equally, we printed the 'Dodging a Bullet' title onto the merchandising, keeping strong brand identity and cohesion with our film posters in particular.
We went for plain tones of black and white for our products - extending the reach of the product with a gender-neutral colours. We selected images that were highly saturated and brightly coloured, making the t-shirts eye-catching and fun. In terms of scale, we made our graphics large, filling up the majority of the canvas'. This was because we wanted consumers to feel immersed in the film, as well as advertising the film to people whose eyes the t-shirt might catch.
ELLIE SMART 1859 I worked with Millie Wyatt 1874, Charlotte Coppellotti 1812 and Jess Foster 1820. We produced a film promotion package for...
